The idea for this project has been cultivating in my mind for a while. I was inspired by Brandon Stanton’s iconic Humans of New York photo blog, a project that I’ve always been extremely fascinated by. The Jackson Hole Chamber of Commerce membership base offers an interesting opportunity to focus on a smaller population while pursuing the same concept and design. 

 

The #humansofjhchamber Instagram campaign celebrates Jackson Hole Chamber of Commerce members by exploring their histories & missions in addition to showcasing the people behind each business. The purpose of this campaign was to feature Chamber members by sharing their stories & emphasizing the importance of local businesses in Jackson. Ultimately, the project focuses on humans. The photos are accompanied by quotes based on interviews about the life of the interviewee, and subsequently, the life of the business. The overarching point is this: the prosperity of a business is nothing without the passions and intelligence and diligence of the people behind it. I think this is important to remember, because at the end of the day,

we’re all humans who have stories.